I think this quote means that ads sell ideas about the product or service, not necessarily what the product actually does or its real effect on you. To give some examples, drinking Gatorade doesn’t make you score the game-winning goal, basket, point, run, etc. Red Lobster’s new pasta dish doesn’t look as great as it good on TV, where it’s all food advertising tricks and just some, if any, real food. Using Skin ID to get rid of acne doesn’t make you have skin as clear as the users shown in the commercial- if you look closely, you can read the words, “You should not expect to experience these results.” Some people didn’t really use the product, and others in the “Before” and “After” shots are two different people altogether. These are all ideas about the product that aren’t necessarily true. They’re ideas or opinions rather than FACTS.
I aslo agree with Claire in the fact that ads are selling an idea or an illusion like with food items such as the hamburger.(shudder shudder) They just have to hope you are naive enough to beleive them.
I agree with what Claire said about the fine print in a commercial. A lot of times, I bet the actual product wouldn’t sell at all if everything about it was marketed, like with the “extremehappinessdepressionmuscleconvulsionssorethroatinsanityandverylikelydeath” side effects on medications. Instead, they sell you an IDEA about the product, and hope that will make you buy it, as opposed to giving all the actual facts.
I completely agree with you. Ads are not exactly telling you right out that “this could cause involuntary muscle movements.” Like Sarah L said, they sell u the idea of the product, and hope you look past the real, actual facts, and buy the product at the end of the day.
I agree with Claire in that they give you the idea that those “Before and After” shots are real and are typical reasults.
It’s kinda funny sometimes when you read the fine print they say things like “reasults may vary” etc.
I also agree with Claire. I think that the quote is saying that when you see an advertisment, it gives you an idea about the product, but you would never actually have to buy the product.
I think that commercials only sometimes sell ideas not products. For example, the Mac vs. PC commercials are selling the idea the Macs are much better than PCs. The man who is symbolizing Mac is much cooler and more hip than the older fatter man who is advertising PCs. The PC man is kind of overwhelmed by the many things he can’t do. I think these commercials are very effective because instead of selling just one product they are selling the whole brand. The commercials are also very funny and believable.
*KAELEIGH*
I agree with Kaeleigh’s example of a Mac and PC because in real life the Mac guy probably isnt any smarter or more advanced than the PC guy; he just acts like it by the way he dresses and his attitude toward PC’s
What I feel the statement ads sell ideas not products means is that on a literal term Billy Mays is not reaching out of the T.V. and selling you the new OXI-CLEAN detergent he is selling you idea of buying it. Yet on a mental perspective Billy Mays is trying to sell you the idea of “hey I should buy that!” sonext time you’re in Wal-Mart you will buy it. If you don’t “Buy” the “hey I should get that!” then next trip to Wal-Mart will not include OXI-CLEAN detergent.
I agree with Brandon because I agree that Billy Mays isn’t reaching out of the TV and selling the product. He is selling the idea of buying the product. I think that is true. This wasn’t what I thought, but I think he has a good point. People such as in the gatorade commercial weren’t in your room competing for the game winning point and showing gatorade, they were on the screen showing what gatorade can do, there for promoting the idea of the product.
I get and agree with Brandon’s point. Like Brandon said Billy Mays is selling you the idea that you should buy the product and not that he is literally coming out of the t.v. and selling the product.
I think this statment is true because advertisments try to sell the idea of associating the product with something else. For example the roller babbies didn’t really sell evian itself but it sold the funny babbies roller blading and it made you associate them with the water.
I think it’s true that advertisements sell ideas about a product rather than the products themselves. They make you think that a product is a certain way, even if it isn’t. In some cases, the company doesn’t even go right out and say it- it’s much more implied. Commercials sell you the idea that their product is better than the competition out there. It also makes you think that you’ll be a certain way if you use that product- for example, like Claire said, Gatorade will make you score the winning point in a game, or that Evian water will make you “young again”, or that this product will make you popular or successful or whatever.
This quote could mean that, literally, the actual advertisement is selling/promoting an idea, like the “Click it, or Ticket” commercials, or the commercials that try and stop people from smoking. Those advertisements are actually selling an idea. I agree with Kaliegh. I’ve seen the “PC vs. Mac” commercials and I think that they’re very effective too.
I agree with Jocelyn in the fact that they could literally be selling an idea, like “stop smoking” or “wear seatbelts”. I didn’t think of the quote from this angle before.
-Claire
P.S. I haven’t seen the Mac/PC commercials- probably will soon!
I think the statement is true because when people see the ad, they want to see themselves as happy and satisfied at the person in the ad “feels” when they own the product. Also, they want to have the effect that the product will supposedly give them. Some examples that we have seen…
gatorade will make you score the winning goal
evian will make you feel younger
powerade will let you run faster
reebok shoes will let you run through water
pepsi will bring a party on the beach to you
This is true because the commercial/add put an idea in your head to buy the product (depending on what it is). The product doesn’t follow you around all day, saying “BUY THIS BECAUSE IT WILL MAKE YOU 15 TIMES MORE SMARTER” in a booming voice. It promotes an idea therefor, selling an idea, not selling the product. For example, if an Advair commercial gives all these facts along with a really funny commercial, you remember it. Next time if you go to CVS and you need medicine for something, you think of the Advair commercial and get the product.
Hi commmenting on your blog.. I really like our group assignment its going to be somuch fun! I really like the commmercials where its like the mac vs. Pc because its funny seeing the hip guy explaining all the cool stuff he cans do thrn the older, bigger guy being like wow pc cant do that!
I think advertisers sell ideas because they show how the item is so great and greatness of the product. The advertisers tell how great a product is when it isnt always.
I agree with Noah. Advertisers sell idea to show the person their feeling about the product (sometimes). I say sometimes because some of the time the people are telling the truth, most of the time they are just reading a script to make money. Sometimes advertisers sell ideas, like the idea that the Mac is better, in the Mac vs. PC commercials, but in the Evian water commercials wih the dancing babies, the company is selling the idea that if you drink and buy Evian you will dance like a baby and be happy. They are also using the baby to grab your attention, because everyone loves babies and you get reminded that Evian could be something you love, too. You love babies, you love Evian. They really “dupe” you sometimes!
I agree with Noah because some advertisers do “lie” about their products. For example they say, rated number one in the country. But who rated it number one. Maybe some web site that no ones ever heard of before.
I think this statement is true because when people see the ad, they want to be happy and or satisfied with the person or the product. Also they want the ad to have the affect that it gave them on the commercial.
asics make you run faster
gatorade will make you score the winning goal
pepsi will you a party on the beach
I agree with Anna because based on all the adds that we have seen in class, they say things about a product to make the product sound interesting also to help satasify the customer.
I agree with this statement because a gatorade bottle could be any kind of drink. Without all the extra information in it like it will make you score the winning goal, the gatorade won’t sound as cool or gratifying. This goes for any other add. Without the logos attached to the product, the “so what” factor comes in. Some examples we have seen in class that made an affect on me were…..
pepsi will give you a party on the beach
gatorde will make you score the winning goal
powerade will let you run faster
People sell ideas and not products because they don’t necissaraly have to talk about the product a whole lot. As long as they show the product once and leave an effect on you because of that commercial it means that you already like the commercial and have been effected by it. For example, in the Evian babies commercial the dancing babies had absolutely nothing to do with evian or water but the commercial itself left an impact on you and made you want to buy evian.
I think this sentence makes sense. Advertisers can’t actually literally FORCE you to buy something, but it can easily put ideas in your head about whether a product is good or not. Advertisers don’t actually tell you that what they say is true or not. I doubt that Gatorade will really make you hit a home run or something, but the idea of it seems appealing to everyone. I do not think Evian will literally make old seniors turn into rollerblading babies, but I do think that most elderly people would find this appealing, and get Evian water at the end of the day.
They sell there opinions/ideas of the product to try making you want to buy it. They’re not selling the product, there selling the ideas that they have on the product to make you want to buy it. An example of this is for the gatorade ads on the radio, AROD isn’t reaching out and FORCING you to buy gatorade, he’s just telling his opinion about the taste of it which the company tells him to do since his fans will want to buy the drink if he likes it, so they think, “I bet I like it then!”
I think the statement is true because advertisements don’t always sell products. Some ads sell ideas, like go to home depot to get everything you need. This isn’t selling a specific product, but the idea that home depot sells everything that you need is shown. But in some cases, ads do try and sell a specific product. For example, the gatorade commercial is selling a bottle of gatorade. Thats why i think each commercial differs in that some sell ideas, while others sell specific products.
I agree with Michael because a lot of commercials are different and that is all advertisers trying to get you to think, also, I think that using an idea gives a broader range of products to buy, like how at the Home Depot you could by anything there, not just the paintbrush or ladder.
They do sell ideas not their products because those ideas that making you feel bad or you are doing the wrong thing, so it will make you have an idea that you almost need an upgrade on what is wrong so you will think of the product the add is selling and will buy it. For example the gatorade add is not even showing the drink, but it makes you want to win which will make you want to buy it. I think that this is a very good strategy for the advertisers.
I agree with Billy because like Billy said all the gatorade adds very subtly say the product but use celebrities that we know and love to advertise it. They make you feel like if you use or drink the product than you will be like the athlete or celebrity that drinks or uses the product. To most kids or some adults this appeals to them an gives them the idea to go out and buy the product.
i think that advertisements sell ideas not products because the people that are trying to make you want to buy the product are not telling the whole truth, they are only telling the good things about the product. at the end if you catch it they list the side affects. one commercial i saw was for your eyelashes and if you put it on then your eyelashes they will grow longer, and at the end they listed the side affects and one of them was blindness. so, the whole commercial they were making the product look better and more appealing. but in reality it could affect you in a big way. so i think that they are making you think about how it could be great and make you look better or feel better when it could hurt you as well.
I agree with laura beacuse whenever the print ads are shown there is important facts that make the item being sold look bad but are hidden through fine print.
i think that the advertisers sell the idea that the product is good. An example is fios and optomuim. fois is trying to say the benifits like optomuim does, but optomuim always includes the things the are better about optomuim then they are about fios. optomuim also make commercial’s to tease fios. and example is when the “Fios” guy goes around telling people about fios, but his mom makes him “tell the truth”.
I think that the statement is right because as Laura said the advertisers are only selling the good side of a product. They are only selling half of the idea, the good side of it. I also agree with Sarah R. when she said A-Rod isn’t jamming the idea into your head, he is saying he drinks gatorade and he is a good baseball player so you should drink it too.
Examples-
Gatorade- hitting a home run
asics- make you run faster
There are not true, but when someone says that it puts an idea in your head.
Advertisements sell ideas, not products is a true statement because you see the name of a product but you don’t know what it is made out of, what size it comes in, where to buy it or what ages it is for. All the advertisement says is that the product is a toy, clothes or food. The idea is that the slogan grabs you attention and makes you want to buy the products because of how the slogan looks or sounds. An example would be McDonalds. The slogan is “I’m Loving It” and the advertisement (billboard, magazine or tv ads) shows what you can get but it does not give you nutrition facts or ingredients. In this case, the advertisement is selling the idea of the products. Advertisements target a speific people.
I think that when companies use propoganda the truth is beyond the actual facts. This is a way that people are bu=uyib=ng the idea put into the person’s head and not the actal truth.
I believe that advertising companies do sell ideas not productsfor two reasons. One, they sell the idea to viewers or readers to go out and buy the product. For example; in the gatorade commercials they use celebrities to endorse the product. they show the celebrities drinking gatorade and theb going out and playing a game and making a remarkable play or winning a remarkable game. The second reason is because they are selling their own idea to the viewers or the readers. They created the product and now they’re selling it to the public. These are the two reasons that I believe in this quote.
I think that ads sell ideas and not products because an advertisement tells you that you should go buy the product or service because it is good and not selling you the item on the spot. An example of that is a car commerical because in a car commerical they are not selling you the car on the spot, but they are giving you the idea that this car is a good car to get. So the next time the viewer is looking for a car (depending on if the ad was affective) the viewer will go look at that type/brand of cars first.
When I first thiught about the statement I thought about Realality TV and how what they do looks real, but it’s not what it seems. I think it means that they sell ideas on what they want you to think product can do instead of what it actually does. Example: The Play Doh “Ice Cream Shop” gives you the idea that you can create elabrote ice creams sundaes when in reality, it just looks like mush!
Hi Mrs. Kelly,
I think that advertisers sell ideas not products, like everyone has said. For example in the Winston commercial, “Winston tastes good, like a cigarette should.” is not only promoting Winston, but it is also promoting cigarettes. Another example is like the Jenny Creg commercial they are saying that no one should be overweight and everyone should be healthy. But, they are also saying that if you don’t want to be overweight then Jenny creg works the best.
I think advertisements sell ideas, not produts because that way, it doesn’t seem like they’re pushing the product on you, they just sli the idea into your mind, like the window seven commercials, where the people are saying, “Windows 7 was my idea.” and saying how useful it’s been and how everybody wants it, why not you too?
I think that advertisements sell the idea that you NEED this product. Take a new pair of sunglasses for example, they don’t sell the glasses, they sell the idea that if you don’t have these glasses you’ll be damaged by UV rays or just not be as cool as people who do have these glasses.
Mrs kelly–
The quote: “Advertisments sell ideas, not product” means that when you are trying to sell anything you are not actullay selling the produce, you are selling an emotion. You want your ehtos in your ad to take the viewer to a whole other place. Ads sell the idea of a product so you can get what you want.
I agree with Olivia, you do need to use pathos when you are making an advertisement and if you don’t it will most likely not make you go into another place and let you “escape” and do what you want. I also think that when advertisers are thinking of the ideas to use they probably refer back to other commercials that they’ve seen to help them so that shows how other advertisers use ideas as well. It’s a whole trend.
Well, I think that advertisements sell ideas not products because: for example when we are making commercials for SPAM some of us might do Spam vs. Ham and since we are trying to advertise people to go and get Spam we would list all of the good things about it and we sell the idea that Spam is indeed better than Ham. So it wouldn’t necessarily selling or telling people to go and get Spam but we are showing them the GOOD qualities about it so that people might not know what to get for dinner at the grocery store and the they will remember our advertisement(s) and go to get Spam. So overall the ideas are just to support why to get spam but maybe not completely TELL you to get it.
Sorry this is a little confusing, but it’s just that’s it’s hard to explain… I did my best. ~Annie
i think that most of the time, ads manage to get the product sold, but sometimes there are a few slip-ups that could be tweaked, for example, the Brawny commercial was just too cheesy. like you said, people aren’t that happy cleaning dishes
I think that advertisiments sell both ideas AND products because they are telling you to buy the product, but they are also selling you the idea that the product is good quality and stuff, and that is why you should buy it.
Ellie
I think this quote means that ads sell ideas about the product or service, not necessarily what the product actually does or its real effect on you. To give some examples, drinking Gatorade doesn’t make you score the game-winning goal, basket, point, run, etc. Red Lobster’s new pasta dish doesn’t look as great as it good on TV, where it’s all food advertising tricks and just some, if any, real food. Using Skin ID to get rid of acne doesn’t make you have skin as clear as the users shown in the commercial- if you look closely, you can read the words, “You should not expect to experience these results.” Some people didn’t really use the product, and others in the “Before” and “After” shots are two different people altogether. These are all ideas about the product that aren’t necessarily true. They’re ideas or opinions rather than FACTS.
I aslo agree with Claire in the fact that ads are selling an idea or an illusion like with food items such as the hamburger.(shudder shudder) They just have to hope you are naive enough to beleive them.
I agree with what Claire said about the fine print in a commercial. A lot of times, I bet the actual product wouldn’t sell at all if everything about it was marketed, like with the “extremehappinessdepressionmuscleconvulsionssorethroatinsanityandverylikelydeath” side effects on medications. Instead, they sell you an IDEA about the product, and hope that will make you buy it, as opposed to giving all the actual facts.
I completely agree with you. Ads are not exactly telling you right out that “this could cause involuntary muscle movements.” Like Sarah L said, they sell u the idea of the product, and hope you look past the real, actual facts, and buy the product at the end of the day.
I agree with Claire in that they give you the idea that those “Before and After” shots are real and are typical reasults.
It’s kinda funny sometimes when you read the fine print they say things like “reasults may vary” etc.
-Sarah G.G.
I also agree with Claire. I think that the quote is saying that when you see an advertisment, it gives you an idea about the product, but you would never actually have to buy the product.
I think that commercials only sometimes sell ideas not products. For example, the Mac vs. PC commercials are selling the idea the Macs are much better than PCs. The man who is symbolizing Mac is much cooler and more hip than the older fatter man who is advertising PCs. The PC man is kind of overwhelmed by the many things he can’t do. I think these commercials are very effective because instead of selling just one product they are selling the whole brand. The commercials are also very funny and believable.
*KAELEIGH*
I agree with Kaeleigh’s example of a Mac and PC because in real life the Mac guy probably isnt any smarter or more advanced than the PC guy; he just acts like it by the way he dresses and his attitude toward PC’s
What I feel the statement ads sell ideas not products means is that on a literal term Billy Mays is not reaching out of the T.V. and selling you the new OXI-CLEAN detergent he is selling you idea of buying it. Yet on a mental perspective Billy Mays is trying to sell you the idea of “hey I should buy that!” sonext time you’re in Wal-Mart you will buy it. If you don’t “Buy” the “hey I should get that!” then next trip to Wal-Mart will not include OXI-CLEAN detergent.
I agree with Brandon because I agree that Billy Mays isn’t reaching out of the TV and selling the product. He is selling the idea of buying the product. I think that is true. This wasn’t what I thought, but I think he has a good point. People such as in the gatorade commercial weren’t in your room competing for the game winning point and showing gatorade, they were on the screen showing what gatorade can do, there for promoting the idea of the product.
I get and agree with Brandon’s point. Like Brandon said Billy Mays is selling you the idea that you should buy the product and not that he is literally coming out of the t.v. and selling the product.
I think this statment is true because advertisments try to sell the idea of associating the product with something else. For example the roller babbies didn’t really sell evian itself but it sold the funny babbies roller blading and it made you associate them with the water.
I think it’s true that advertisements sell ideas about a product rather than the products themselves. They make you think that a product is a certain way, even if it isn’t. In some cases, the company doesn’t even go right out and say it- it’s much more implied. Commercials sell you the idea that their product is better than the competition out there. It also makes you think that you’ll be a certain way if you use that product- for example, like Claire said, Gatorade will make you score the winning point in a game, or that Evian water will make you “young again”, or that this product will make you popular or successful or whatever.
This quote could mean that, literally, the actual advertisement is selling/promoting an idea, like the “Click it, or Ticket” commercials, or the commercials that try and stop people from smoking. Those advertisements are actually selling an idea. I agree with Kaliegh. I’ve seen the “PC vs. Mac” commercials and I think that they’re very effective too.
I agree with Jocelyn in the fact that they could literally be selling an idea, like “stop smoking” or “wear seatbelts”. I didn’t think of the quote from this angle before.
-Claire
P.S. I haven’t seen the Mac/PC commercials- probably will soon!
I think the statement is true because when people see the ad, they want to see themselves as happy and satisfied at the person in the ad “feels” when they own the product. Also, they want to have the effect that the product will supposedly give them. Some examples that we have seen…
gatorade will make you score the winning goal
evian will make you feel younger
powerade will let you run faster
reebok shoes will let you run through water
pepsi will bring a party on the beach to you
i agree with schuyler that when people see the ad the want to be happy and the peraon in the ad. i like the examples like gatorade and evian.
~CoCo
This is true because the commercial/add put an idea in your head to buy the product (depending on what it is). The product doesn’t follow you around all day, saying “BUY THIS BECAUSE IT WILL MAKE YOU 15 TIMES MORE SMARTER” in a booming voice. It promotes an idea therefor, selling an idea, not selling the product. For example, if an Advair commercial gives all these facts along with a really funny commercial, you remember it. Next time if you go to CVS and you need medicine for something, you think of the Advair commercial and get the product.
Hi commmenting on your blog.. I really like our group assignment its going to be somuch fun! I really like the commmercials where its like the mac vs. Pc because its funny seeing the hip guy explaining all the cool stuff he cans do thrn the older, bigger guy being like wow pc cant do that!
I think advertisers sell ideas because they show how the item is so great and greatness of the product. The advertisers tell how great a product is when it isnt always.
I agree with Noah. Advertisers sell idea to show the person their feeling about the product (sometimes). I say sometimes because some of the time the people are telling the truth, most of the time they are just reading a script to make money. Sometimes advertisers sell ideas, like the idea that the Mac is better, in the Mac vs. PC commercials, but in the Evian water commercials wih the dancing babies, the company is selling the idea that if you drink and buy Evian you will dance like a baby and be happy. They are also using the baby to grab your attention, because everyone loves babies and you get reminded that Evian could be something you love, too. You love babies, you love Evian. They really “dupe” you sometimes!
-Richard Brereton
I agree with Noah because some advertisers do “lie” about their products. For example they say, rated number one in the country. But who rated it number one. Maybe some web site that no ones ever heard of before.
I think this statement is true because when people see the ad, they want to be happy and or satisfied with the person or the product. Also they want the ad to have the affect that it gave them on the commercial.
asics make you run faster
gatorade will make you score the winning goal
pepsi will you a party on the beach
I agree with Anna because based on all the adds that we have seen in class, they say things about a product to make the product sound interesting also to help satasify the customer.
I agree with this statement because a gatorade bottle could be any kind of drink. Without all the extra information in it like it will make you score the winning goal, the gatorade won’t sound as cool or gratifying. This goes for any other add. Without the logos attached to the product, the “so what” factor comes in. Some examples we have seen in class that made an affect on me were…..
pepsi will give you a party on the beach
gatorde will make you score the winning goal
powerade will let you run faster
Dear Mrs. Kelly,
People sell ideas and not products because they don’t necissaraly have to talk about the product a whole lot. As long as they show the product once and leave an effect on you because of that commercial it means that you already like the commercial and have been effected by it. For example, in the Evian babies commercial the dancing babies had absolutely nothing to do with evian or water but the commercial itself left an impact on you and made you want to buy evian.
I think this sentence makes sense. Advertisers can’t actually literally FORCE you to buy something, but it can easily put ideas in your head about whether a product is good or not. Advertisers don’t actually tell you that what they say is true or not. I doubt that Gatorade will really make you hit a home run or something, but the idea of it seems appealing to everyone. I do not think Evian will literally make old seniors turn into rollerblading babies, but I do think that most elderly people would find this appealing, and get Evian water at the end of the day.
They sell there opinions/ideas of the product to try making you want to buy it. They’re not selling the product, there selling the ideas that they have on the product to make you want to buy it. An example of this is for the gatorade ads on the radio, AROD isn’t reaching out and FORCING you to buy gatorade, he’s just telling his opinion about the taste of it which the company tells him to do since his fans will want to buy the drink if he likes it, so they think, “I bet I like it then!”
I think the statement is true because advertisements don’t always sell products. Some ads sell ideas, like go to home depot to get everything you need. This isn’t selling a specific product, but the idea that home depot sells everything that you need is shown. But in some cases, ads do try and sell a specific product. For example, the gatorade commercial is selling a bottle of gatorade. Thats why i think each commercial differs in that some sell ideas, while others sell specific products.
I agree with Michael because a lot of commercials are different and that is all advertisers trying to get you to think, also, I think that using an idea gives a broader range of products to buy, like how at the Home Depot you could by anything there, not just the paintbrush or ladder.
They do sell ideas not their products because those ideas that making you feel bad or you are doing the wrong thing, so it will make you have an idea that you almost need an upgrade on what is wrong so you will think of the product the add is selling and will buy it. For example the gatorade add is not even showing the drink, but it makes you want to win which will make you want to buy it. I think that this is a very good strategy for the advertisers.
Bill
I agree with Billy because like Billy said all the gatorade adds very subtly say the product but use celebrities that we know and love to advertise it. They make you feel like if you use or drink the product than you will be like the athlete or celebrity that drinks or uses the product. To most kids or some adults this appeals to them an gives them the idea to go out and buy the product.
i think that advertisements sell ideas not products because the people that are trying to make you want to buy the product are not telling the whole truth, they are only telling the good things about the product. at the end if you catch it they list the side affects. one commercial i saw was for your eyelashes and if you put it on then your eyelashes they will grow longer, and at the end they listed the side affects and one of them was blindness. so, the whole commercial they were making the product look better and more appealing. but in reality it could affect you in a big way. so i think that they are making you think about how it could be great and make you look better or feel better when it could hurt you as well.
I agree with laura beacuse whenever the print ads are shown there is important facts that make the item being sold look bad but are hidden through fine print.
i think that the advertisers sell the idea that the product is good. An example is fios and optomuim. fois is trying to say the benifits like optomuim does, but optomuim always includes the things the are better about optomuim then they are about fios. optomuim also make commercial’s to tease fios. and example is when the “Fios” guy goes around telling people about fios, but his mom makes him “tell the truth”.
I think that the statement is right because as Laura said the advertisers are only selling the good side of a product. They are only selling half of the idea, the good side of it. I also agree with Sarah R. when she said A-Rod isn’t jamming the idea into your head, he is saying he drinks gatorade and he is a good baseball player so you should drink it too.
Examples-
Gatorade- hitting a home run
asics- make you run faster
There are not true, but when someone says that it puts an idea in your head.
Advertisements sell ideas, not products is a true statement because you see the name of a product but you don’t know what it is made out of, what size it comes in, where to buy it or what ages it is for. All the advertisement says is that the product is a toy, clothes or food. The idea is that the slogan grabs you attention and makes you want to buy the products because of how the slogan looks or sounds. An example would be McDonalds. The slogan is “I’m Loving It” and the advertisement (billboard, magazine or tv ads) shows what you can get but it does not give you nutrition facts or ingredients. In this case, the advertisement is selling the idea of the products. Advertisements target a speific people.
I think that this is true because a lot of companies use propoganda which is when
I think that when companies use propoganda the truth is beyond the actual facts. This is a way that people are bu=uyib=ng the idea put into the person’s head and not the actal truth.
I believe that advertising companies do sell ideas not productsfor two reasons. One, they sell the idea to viewers or readers to go out and buy the product. For example; in the gatorade commercials they use celebrities to endorse the product. they show the celebrities drinking gatorade and theb going out and playing a game and making a remarkable play or winning a remarkable game. The second reason is because they are selling their own idea to the viewers or the readers. They created the product and now they’re selling it to the public. These are the two reasons that I believe in this quote.
I think that ads sell ideas and not products because an advertisement tells you that you should go buy the product or service because it is good and not selling you the item on the spot. An example of that is a car commerical because in a car commerical they are not selling you the car on the spot, but they are giving you the idea that this car is a good car to get. So the next time the viewer is looking for a car (depending on if the ad was affective) the viewer will go look at that type/brand of cars first.
When I first thiught about the statement I thought about Realality TV and how what they do looks real, but it’s not what it seems. I think it means that they sell ideas on what they want you to think product can do instead of what it actually does. Example: The Play Doh “Ice Cream Shop” gives you the idea that you can create elabrote ice creams sundaes when in reality, it just looks like mush!
-Sarah G.G.
Sorry I meant “Reality”!!!
-Sarah G.G.
Hi Mrs. Kelly,
I think that advertisers sell ideas not products, like everyone has said. For example in the Winston commercial, “Winston tastes good, like a cigarette should.” is not only promoting Winston, but it is also promoting cigarettes. Another example is like the Jenny Creg commercial they are saying that no one should be overweight and everyone should be healthy. But, they are also saying that if you don’t want to be overweight then Jenny creg works the best.
I think advertisements sell ideas, not produts because that way, it doesn’t seem like they’re pushing the product on you, they just sli the idea into your mind, like the window seven commercials, where the people are saying, “Windows 7 was my idea.” and saying how useful it’s been and how everybody wants it, why not you too?
I get what Zac’s trying to say, but he spelled “slide” wrong……
Brian
I think that advertisements sell the idea that you NEED this product. Take a new pair of sunglasses for example, they don’t sell the glasses, they sell the idea that if you don’t have these glasses you’ll be damaged by UV rays or just not be as cool as people who do have these glasses.
-Chloe
Mrs kelly–
The quote: “Advertisments sell ideas, not product” means that when you are trying to sell anything you are not actullay selling the produce, you are selling an emotion. You want your ehtos in your ad to take the viewer to a whole other place. Ads sell the idea of a product so you can get what you want.
I agree with Olivia, you do need to use pathos when you are making an advertisement and if you don’t it will most likely not make you go into another place and let you “escape” and do what you want. I also think that when advertisers are thinking of the ideas to use they probably refer back to other commercials that they’ve seen to help them so that shows how other advertisers use ideas as well. It’s a whole trend.
~Annie
Well, I think that advertisements sell ideas not products because: for example when we are making commercials for SPAM some of us might do Spam vs. Ham and since we are trying to advertise people to go and get Spam we would list all of the good things about it and we sell the idea that Spam is indeed better than Ham. So it wouldn’t necessarily selling or telling people to go and get Spam but we are showing them the GOOD qualities about it so that people might not know what to get for dinner at the grocery store and the they will remember our advertisement(s) and go to get Spam. So overall the ideas are just to support why to get spam but maybe not completely TELL you to get it.
Sorry this is a little confusing, but it’s just that’s it’s hard to explain… I did my best. ~Annie
That’s is supposed to be that
i think that most of the time, ads manage to get the product sold, but sometimes there are a few slip-ups that could be tweaked, for example, the Brawny commercial was just too cheesy. like you said, people aren’t that happy cleaning dishes
I think that advertisiments sell both ideas AND products because they are telling you to buy the product, but they are also selling you the idea that the product is good quality and stuff, and that is why you should buy it.
Ellie